Law firms like Quinn Emanuel, below, and Choate Hall, left, have tried using actors in YouTube-like videos to persuade law school students and graduates to apply for jobs as associate lawyers.from today's nyt... see excerpt from the article below... i laughed enough to fall outta my chair. who dares to watch these ridiculous videos?
Law firms have discovered YouTube.
Well, actually, they have discovered that the law students they are trying to recruit as summer associates watch YouTube, the popular video Web site.
Several firms are trying to parlay that discovery into a hiring tool, creating recruiting videos and Web sites with the look and feel of YouTube. The firms hope to persuade students that their lawyers, and by extension the firms, are young-thinking and hip.
“The videos are still kind of in the early days,” said Brian Dalton, the senior law editor at Vault Reports, which ranks law firms. “A lot of them come off seeming like hostage videos.”
There are exceptions. Choate Hall & Stewart, a Boston firm with about 200 lawyers and more than 100 years of history, has developed a series inspired by the “Mac vs. PC” advertisements from Apple. Rather than associates, actors are used in the Choate ads.
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