ugh! holiday madness & ultra consumerism creep up so quickly right after halloween. today alone i received 3 catalogues (2 from the same company). last season, i called a bunch of retailers for removal from their mailing lists. seems like the calls don't really help. but now i found a new approach... catalogue choice (see image top left to link to site) is a free online service that allows customers to choose the catalogs they no longer want to receive in the mail.check it out, reduce your clutter & impact the earth! the online process is quick and easy...
from emagazine.com:
A study performed by Environmental Defense in collaboration with Catalog Choice examines the impact of junk mailings. Almost 20 billion catalogs are mailed each year, amounting to 3.6 million tons of paper and accounting for the destruction of 35 million trees. Deforestation contributes to about a quarter of all carbon pollution, the main cause of planet-wide climate change.
The study found these mail order solicitations have the lowest recycling rate of all printed raw materials, just 32 percent. The power used to produce these catalogs is enough to power 1.2 million homes a year, and it results in 5.2 million tons of carbon dioxide (CO2) emissions—the equivalent to two million cars on the road. The production, delivery, accumulation, and disposal of catalogs contribute to global warming and water pollution from various sources. Reducing catalog numbers would be a first positive step.
Catalog Choice has amassed a large database of catalog companies and its users “opt-out” through a process similar to a “do not call” list. The initiative aims to improve the efficiency of catalog distribution by reducing the number of repeat unsolicited mailings, and promoting better environmental practices in the catalog industry.
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