i have a very active sweet tooth and lately it can't get enough of the lovely, tasty casali choco bananas. i bought them once at a local A & P, then whoosh, they took away the foreign items mini aisle. so i obsessively searched the internet and found no line deli, a wonderful site to buy foreign tasty treats, including my austrian "schokobananen."
y of it all, the matching blue label of the chiquita banana, reminding you of the healthy aspect-- real bits of banana inside-- and the perfectly compact & aligned rows of candy awaiting you as you tear open the side strip.
i wondered why the packaging intrigued me as much or more than the product itself, and then i remembered beer frame, one of my favorite zines from the nineties. this zine, created by paul lukas, was a journal of inconspicuous consumption where he reviewed products by "deconstructing the details of consumer culture -- details that are either so weird or obscure that we'd never see them, or so ubiquitous that we've essentially stopped seeing them. this can mean anything from a bizarre canned good, like sauerkraut juice, to a beautifully designed light-industrial object that we've always taken for granted, like the Brannock Device (that gizmo they use to measure your shoe size)."
